A R T S There was an endless parade of silly baby boomer sitcoms. The best/worst is arguable, but the most iconic is clear. None reaches the pop culture television status of Gilligan’s Island.
Virtually everyone, including the creator’s agent, panned the idea before it debuted. The then-president of CBS West Coast remarked: “I thought it was a stupid show. Nobody liked it.” The network brass complained all the way to the bank.
The sitcom had solid ratings from 1964-1967 and attracted even more viewers in syndication, becoming one of the most re-run television shows. But wasn’t this at the same time that baby boomers were in “serious” rebellion against traditional values?
Hollywood legend Sherwood Schwartz said that he envisioned the castaways to be a microcosm of society who demonstrated how very different people could come together to help one another in a crisis. Who knew? It was a serious counterculture theme in clown-face disguise; maybe that’s why boomers dug it, even if the attraction registered only a subconscious level.
Schwartz wrote an “exposition” theme song—a music opening and summary repeated on each show—that told the complete story premise. Complete it was, the longest such song in television history. Schwartz overruled his writing staff who didn’t care for the idea or lyrics.
Hollywood gods work in mysterious ways. Schwartz wanted Jerry Van Dyke (Dick’s brother) to play the goofy, inept Gilligan. Jerry thought the show would never fly and chose instead to star in My Mother The Car, which barely made it through one season and is often judged the worst television show ever. Bob Denver’s role as beatnik Maynard G. Krebs on Dobie Gillis had just ended, and he jumped on the chance to be Gilligan, who was basically Maynard without a goatee.
A young Dabney Coleman auditioned for The Professor. Carroll O’Connor (Archie Bunker) tested for the role of The Skipper, which went to grade-B movie cowboy Alan Hale.
Jayne Mansfield turned down the role of Ginger, which fell to Tina Louise, known for serious (sensual) acting parts. There was a running battle between Tina and the producers over everything from Ginger’s personality and status to her costumes. She refused to go to Gilligan reunions and complained later that the role had destroyed her career as a serious actress, which gives new meaning to the phrase “whatever was she thinking?!”
No less an actress than Raquel Welch lost out to Dawn Wells for the character of Mary Ann. Dawn was a former Miss Nevada.
Terry Hamburg writes the Baby Boomer Daily about the exciting and revolutionary baby boomer years.